Serena Wines 1881

Serena Wines 1881

It began with Pietro Serena selling wine to the mountains in 1881. Five generations later the family's Prosecco travels considerably further.

In 1881 Pietro Serena started selling wine from Cornuda, in the Treviso countryside, to Cadore, the mountain valleys of the Dolomites to the north. It is a lovely way to start a wine family: one man and a trade route into the Dolomites. That date is the one the family puts in its name today, Serena Wines 1881, and it is a far better founding story than most companies get.

Each generation then moved the business a step. Around 1930 Pietro's son Luciano opened a grappa distillery. In 1967 Adolfo moved the company to Susegana. In 2003 the family built a new winery in Conegliano, where it still is. Gerardo and Giorgio were the fourth generation, and today Giorgio leads the company with his son Luca. Luca and Chiara are the fifth generation. For many years the company traded as Vinicola Serena, which is why you will still see that name around.

At a glance

The story

Serena is a big family company, and it works on several fronts at once. There is the Serena 1881 Prosecco range. There are the estate wines from Ville d'Arfanta. There are other labels, including Corte delle Calli and Serenello, which turn up on British wholesale lists under their own names. And there is a large keg business, which began in 1987. Prosecco on tap sounds like a modern invention; the Serenas have been at it for almost forty years.

The family also looks well beyond Prosecco. In 2005 it bought a Champagne house, now called Champagne De Vilmont. It is the exclusive Italian distributor of the tennis player Novak Djokovic's wines, and one trade profile names it an official partner of the Milano Cortina 2026 Winter Olympics. Then there is Audace, a wine aged underwater, which is either genius or a very good excuse for a boat trip. We suspect both.

One detail is worth knowing if you read labels. The producer's technical sheets say its DOC and DOCG blends include 15% Chardonnay, Pinot Bianco and Pinot Grigio alongside Glera. The rules allow up to 15% of other permitted grapes, and Serena uses that allowance.

What to drink

Prosecco DOC Treviso Brut Nature. Our pick. Brut Nature is the driest category, here 0 to 3 g/l of sugar. The producer describes it as dry and flowery, with yellow apple. €9.20 at the Italian retailer vino.com (roughly $10).

Prosecco DOC Treviso Brut. 8 to 10 g/l. The producer gives acacia, yellow apple and freshness. €8.90 at vino.com (roughly $10).

Valdobbiadene Prosecco Superiore DOCG Extra Dry. DOCG is the smaller, stricter zone of hills between Conegliano and Valdobbiadene. Extra Dry is sweeter than Brut, here 15 to 17 g/l, and the producer describes wisteria, apple and pineapple with a savoury edge. Falstaff gave the Valdobbiadene Extra Dry 89 (2022), and in 2025 gave a Conegliano Valdobbiadene Extra Dry 90, praising its balance of acidity and sweetness. €13.10 at vino.com (roughly $15).

Valdobbiadene Prosecco Superiore DOCG Brut. 9 to 11 g/l, with rose, jasmine and green apple in the producer's notes. €12.80 at vino.com (roughly $15).

Prosecco DOC Rosé Brut Millesimato. 85% Glera and 15% Pinot Nero, 9 to 11 g/l. The producer describes white and red flowers and strawberry. €9.90 at vino.com (roughly $11).

Prices: euro prices are what the winery or an Italian retailer charges, with a rough dollar figure at about $1.14 to the euro (October 2026). In the US, expect more on the shelf once shipping, the 15% tariff on EU wine, importer and distributor margins and taxes are added.

Where it fits

Serena is a Conegliano family making Prosecco at real scale, with sugar levels published for its main wines, which we wish more producers did. If you want a dry DOC at a fair price, the Brut Nature is the one to look for. For a smaller-scale Conegliano family with one hill to its name, compare Giavi.

Where to buy

• Europe: vino.com lists the Serena 1881 range, including a DOC Treviso Extra Dry at €10.60 (roughly $12).
• UK: Amathus Drinks lists Corte delle Calli Prosecco Rosé at £14.10, and the wholesaler LWC lists Serenello Extra Dry DOC.
• US: we found no importer or US price. If you know one, tell us.

Visiting

The family's Ville d'Arfanta estate offers a Prosecco tour, a Prosecco and Champagne tasting, the Audace experience, bike tours, picnics and rooms. Prices are not published. Ask by email at info@serenawines.it or on +39 0438 2011. The Consorzio also lists the Conegliano winery as open for tastings daily, 8:30 to 18:00.

Quick answers

Is Serena Wines 1881 the same as Vinicola Serena? Yes. Vinicola Serena is the company's former trading name; it is now Serena Wines 1881.

When was Serena founded? In 1881, when Pietro Serena began selling wine to Cadore.

What is the driest Serena Prosecco? The Prosecco DOC Treviso Brut Nature, at 0 to 3 g/l of sugar.

Sources

• serenawines.it: our history, hospitality
• serena1881.it: our wines
• prosecco.it: Vinicola Serena
• Meininger: Serena Wines
• Wine Paris: Serena Wines 1881
• Falstaff: Treviso Brut, Valdobbiadene Extra Dry
• Quotidiano: Djokovic wines
• vino.com: Serena 1881

Last checked: October 2026

The Prosecco Desk: the Proseccotists behind Bella Principessa Prosecco. We love this region and write about the families who make it. Producers do not pay to be listed.