Americans buy an enormous amount of Prosecco and mostly grab whatever is cold. Here is where to find the good stuff, store by store.
Every store below has its own page with the Proseccos we found on the shelf, the prices we saw and the date we saw them, and our picks by budget. Prices and stock change by store and state, so treat our numbers as a guide, not a quote.
The stores at a glance
| Store | Where | What stands out | Our guide |
|---|---|---|---|
| Total Wine & More | Nationwide superstores | The biggest Prosecco wall, plus about 35 "Winery Direct" Proseccos | Prosecco at Total Wine |
| ABC Fine Wine & Spirits | Florida | About 15 Proseccos from $9.99 to $22.99 | Prosecco at ABC Fine Wine & Spirits |
| Publix | Florida and Kentucky liquor stores | A dozen-plus big names; online through Instacart | Prosecco at Publix |
| Costco | Nationwide, where state law allows | Kirkland Signature Prosecco Superiore for about $7 to $10 | Prosecco at Costco |
| Trader Joe's | Nationwide, not every state | Its own Prosecco DOC at $8.99 | Prosecco at Trader Joe's |
| Whole Foods Market | Nationwide | 10% off six or more bottles in store | Prosecco at Whole Foods |
| Kroger and its banners | Nationwide | Simple Truth Italia Prosecco, about $13 to $14 | Prosecco at Kroger |
| Walmart | Where state law allows | Winemakers Selection Extra Dry, about $9.98 | Prosecco at Walmart |
| Target | Where state law allows | Most Prosecco at $11.99 to $14.99 | Prosecco at Target |
| Sam's Club | Nationwide | Member's Mark Asolo Prosecco Superiore DOCG, about $8 | Prosecco at Sam's Club |
| BevMo! | California and the West; ships to 10 states and DC | Several Superiore DOCGs | Prosecco at BevMo |
| Spec's | Texas | About 10% off a case of 12 | Prosecco at Spec's |
| Binny's Beverage Depot | Illinois | Its Vineyard Direct line, including La Bella Prosecco at $9.99 with the Binny's Card | Prosecco at Binny's |
| Wegmans | Northeast and mid-Atlantic | New York stores cannot sell wine | Prosecco at Wegmans |
The short version
Cheapest serious bottle: the warehouse clubs. Sam's Club's Member's Mark and Costco's Kirkland Signature both put Prosecco Superiore DOCG, the hill-grown top tier, on the shelf for under $10. That is a remarkable price for the denomination.
Biggest choice: Total Wine. Its "Winery Direct" filter alone holds about 35 Proseccos, and the rest of the wall is bigger than most shops' entire sparkling section.
Most convenient: the grocers. Publix, Kroger, Whole Foods, Target and Walmart cover the names you know, and several sell their own label.
How to choose, in thirty seconds
- Brut or Extra Dry? Brut is the drier one. Extra Dry is sweeter, and it is the classic aperitivo style. Prosecco labels enjoy confusing people.
- DOC or DOCG? DOC covers a big area of plains. DOCG (Conegliano Valdobbiadene or Asolo, often labelled "Superiore") comes from the hills and usually costs a few dollars more. At the warehouse clubs, it often doesn't.
- Private labels are not a trick. Somebody in the Veneto makes them. Our store pages say who, when that is public.
Buying online
Wine shipping in the US is state by state. Some retailers deliver through Instacart or their own apps where local law allows. Others only ship to certain states: BevMo, for example, ships to 10 states plus DC. Each store page lists what we found.
Know the producers
Want to know who is behind the bottle? Our producer directory has a page for every Prosecco house we can find, with the story, the range and where to buy.
Prosecco Reviews is not affiliated with any of these retailers. Prices and stock vary by store and state. Last checked: October 2026.
The Prosecco Desk: the Proseccotists behind Bella Principessa Prosecco.
Write a comment
Post a Comment