ABC Fine Wine & Spirits sells Prosecco from $9.99 Risata to $22.99 Santa Margherita, with several DOCGs. Prices seen October 2026, plus our picks.
Florida's home-grown wine chain, with a shelf that runs from a ten-dollar DOC to a small crowd of Conegliano Valdobbiadene DOCGs.
ABC Fine Wine & Spirits has been selling wine in Florida since 1936, and its Prosecco shelf has the feel of a store that knows its customers drink a lot of bubbles in the sunshine. We found Proseccos from $9.99 to $22.99, with an unusually good showing of Superiore DOCG for a chain. ABC's product pages are open to the public, so several prices below come straight from abcfws.com rather than from a search snippet. That makes this one of the easier Prosecco shelves to shop from your sofa.
At a glance
| Where it operates | Florida, where it was founded in 1936 and is based in Orlando. A business profile reports more than 125 stores and a 2026 move into Colorado through the purchase of Applejack Wine & Spirits. |
|---|---|
| Online ordering and delivery | Same-day delivery in select markets and curbside pickup through the ABC app; also on Instacart and Uber Eats, priced separately |
| Prosecco price range seen | $9.99 to $22.99 for 750ml (October 2026) |
| Exclusives | The Sourced & Certified Collection, ABC's direct-from-winemaker line. We found no Prosecco in it. |
| Loyalty and discounts | ABC Access, with Bronze, Silver and Gold tiers. Tier perks are reported to include $10 off every $100 spent on wine, with exclusions. |
The Prosecco shelf
Prices seen in October 2026. "Listed at" prices were read on abcfws.com product pages; "about" prices come from search snippets of those pages. Prices vary by store.
| Wine | Appellation | Style | Size | Price seen |
|---|---|---|---|---|
| Risata Prosecco | DOC | page says "Dry" | 750ml | listed at $9.99, MSRP $14.99 (seen Oct 2026) |
| Bartenura Prosecco Brut | not stated | Brut | 750ml | about $11.99 (seen Oct 2026) |
| C Villa Prosecco | DOC | page says semi-dry | 750ml | about $12.99 (seen Oct 2026) |
| Francis Coppola Prosecco Diamond Collection | DOC | not stated | 750ml | about $12.99 (seen Oct 2026) |
| Ruffino Prosecco | DOC | not stated | 750ml | MSRP about $12.99 (seen Oct 2026) |
| Riondo Prosecco | DOC | not stated | 750ml | MSRP about $13.99 (seen Oct 2026) |
| Bella Notte Prosecco di Valdobbiadene | listed as DOC | page says dry | 750ml | about $13.99 (seen Oct 2026) |
| Octopoda Prosecco Brut | DOC | Brut | 750ml | about $14.99, MSRP $16.99 (seen Oct 2026) |
| Mionetto Prosecco Brut | DOC | Brut | 750ml | MSRP $14.99, sale price not shown (seen Oct 2026) |
| La Marca Prosecco Rosé | DOC Rosé | page says "Dry" | 750ml | MSRP $15.99, on sale (seen Oct 2026) |
| Luca Grucci Prosecco Superiore | Conegliano Valdobbiadene DOCG | not stated | 750ml | about $15.99 (seen Oct 2026) |
| Collalto Prosecco Superiore Extra Dry | Conegliano Valdobbiadene DOCG | Extra Dry (page also says Semi Dry) | 750ml | listed at $16.99, MSRP $17.99 (seen Oct 2026) |
| Collalto Prosecco Superiore Brut | Conegliano Valdobbiadene DOCG | Brut | 750ml | price not captured (Oct 2026) |
| Santa Margherita Prosecco Superiore | Valdobbiadene DOCG | page says "Dry" | 750ml | listed at $22.99 (seen Oct 2026) |
La Marca Prosecco DOC also appears on Uber Eats from ABC stores at $17.09 to $18.16, which is the delivery app's price, not ABC's shelf price.
Our picks
These are judgements from appellation, style and price. We haven't tasted these bottles for this page.
Best under $15: Octopoda Prosecco Brut DOC, about $14.99. A labelled DOC in the drier Brut style, marked down from its $16.99 MSRP. If you want the cheapest bottle on the shelf, Risata DOC is $9.99, and it is a perfectly respectable price for a mimosa base.
Best DOCG: Luca Grucci Prosecco Superiore DOCG, about $15.99. Conegliano Valdobbiadene DOCG for under $16 is a good deal by any measure. Collalto's Extra Dry at $16.99 is the close second.
Best Rosé: La Marca Prosecco Rosé DOC. The only Prosecco Rosé we found on ABC's shelf, and it was on sale when we checked.
Best for a party: buy six of the Risata. We didn't find a magnum or multipack at ABC. Six bottles of Risata at $9.99 come to about $60, which is a party and change.
If you see it, buy it: Collalto Prosecco Superiore DOCG Brut. ABC's pages describe the Collalto Extra Dry and the Santa Margherita in the sweeter terms. This is the Brut, for people who like their DOCG drier. We didn't capture a price.
Exclusives and private labels
ABC's own line is the Sourced & Certified Collection, sold only in Florida. ABC's buyers deal directly with the winemakers, and ABC offers a replacement if you don't like the bottle. ABC Access members are reported to earn double points on it. It's a good scheme, but we found no Prosecco in it, and none of the Proseccos above was marked Sourced & Certified on its page. If one turns up, we'll add it.
Buying tips
- The word "Dry" is doing a lot of work. Several ABC pages describe their Prosecco as "Dry" or semi-dry. On a Prosecco label, Dry is sweeter than Extra Dry, which is sweeter than Brut. If you want a crisp, less sweet bottle, look for Brut.
- MSRP is not the price. ABC shows an MSRP next to its own price, and the gap can be a third. Check the price you'll actually pay.
- App, Instacart or Uber Eats? They're priced separately. For the shelf price, use ABC's own site or app.
- Use the $100 perk. If you're stocking up for a wedding or a holiday, the ABC Access wine perk is the nearest thing to a case discount we found.
Quick answers
Does ABC Fine Wine & Spirits sell Prosecco? Yes. We counted at least 14 Proseccos online, from $9.99 to $22.99.
What is the best Prosecco at ABC? For value, Luca Grucci Superiore DOCG at about $15.99. For a drier DOCG, Collalto Brut.
Does ABC deliver Prosecco? Same-day delivery runs in select markets, and curbside pickup works through the ABC app.
Is there a case discount at ABC? We found no mix-6 discount. ABC Access tiers offer $10 off every $100 spent on wine, with exclusions.
Sources and last checked
- abcfws.com product pages, including Risata, Collalto Extra Dry, Santa Margherita and Bella Notte
- abcfws.com: our company, ABC app
- ABC on Instacart
- Loyalty360 on ABC Access
- Simplify company profile
Last checked: October 2026
Prosecco Reviews is not affiliated with ABC Fine Wine & Spirits. Prices and stock vary by store and state.
The Prosecco Desk: the Proseccotists behind Bella Principessa Prosecco.

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