Prosecco at Binny's

Illinois's big wine shop, with a Prosecco range that climbs all the way from a $9.99 house bottle to the steep hills of Valdobbiadene.

Binny's Beverage Depot is Illinois's home-grown drinks chain, and for Prosecco it has the deepest range we found among the Midwest stores: value DOC bottles at $10 to $15, then a proper ladder of Superiore DOCGs, including two from Valdobbiadene itself. Binny's even publishes its own explainer on Prosecco DOCG, which tells you something about who's buying. Add a free loyalty card and about 10% off a case, and it's a very pleasant place to stock up.

At a glance

The Prosecco shelf

Prices from binnys.com and express.binnys.com listings, seen 22 October 2026. Some listings may be out of date.

Our picks

Judgements from appellation, style and price. We haven't tasted these bottles for this page.

Best under $15: Bariano Prosecco Extra Dry, about $11.99. It tells you its sweetness level on the label, which is more than most bottles at this price do, and Extra Dry is the soft, crowd-pleasing middle. A case brings it to about $10.79 a bottle.

Best DOCG: Nino Franco Rustico Prosecco Superiore, about $19.99 on sale. A Superiore DOCG at $3 off its regular $22.99. At under $20 it's the DOCG we'd reach for first, with the Mionetto pair at $17.99 as the thriftier route in.

Best Rosé: Ninety Plus Cellars Prosecco Rosé Lot 197, about $9.99 on sale. The cheapest Rosé on the shelf. If you'd rather a label that states DOC, the Brilla Rosé is about $14.99.

Best for a party: a case of La Bella Prosecco, about $119.88. That's $9.99 a bottle for Binny's own exclusive, and the extra $10 off six Vineyard Direct wines may sweeten it further.

If you see it, buy it: Mionetto Valdobbiadene Prosecco Superiore, about $17.99. The cheapest bottle labelled Valdobbiadene we found at Binny's. A bottle that says "Valdobbiadene" comes from the steep hills at the heart of the DOCG, and $17.99 is a friendly price for that address.

Exclusives and private labels

Vineyard Direct is Binny's own exclusive value-wine line, and La Bella Prosecco is its Prosecco, at about $9.99 with the Binny's Card. One listing says any six Vineyard Direct wines take an extra $10 off. Binny's doesn't name the producer on the listings we could see, and we couldn't find it elsewhere.

Fossetta Prosecco, also $9.99 with the card, is a Binny's favourite: the store picked it on WGN Radio's holiday sparkling segment back in 2017. We couldn't confirm whether it's sold anywhere else.

Buying tips

• Get the Binny's Card. It's free, it isn't a credit card, and they look you up at the register. On some Proseccos it takes $1 to $3 off.
• Climb the DOCG ladder. Mionetto and Nino Franco at $18 to $20, then Santa Margherita at about $26. Superiore DOCG comes only from the hills between Conegliano and Valdobbiadene, and from Asolo.
• Case prices are real. Freixenet drops from $12.99 to about $11.69 a bottle by the case. Riondo goes from $14.99 to about $13.49.
• Brut is drier than Extra Dry. The Syltbar Brut is the bottle for oysters; the Bariano Extra Dry is the bottle for brunch.

Quick answers

Does Binny's sell Prosecco? Yes, across its Illinois stores and for same-day delivery through its Instacart storefront and DoorDash.

What is the best Prosecco at Binny's? For a DOCG, Nino Franco Rustico at about $19.99 on sale. For value, Bariano Extra Dry at about $11.99.

What is Vineyard Direct at Binny's? Binny's exclusive value-wine line. Its Prosecco is La Bella, at about $9.99 with the Binny's Card.

Does Binny's give a case discount? Yes. A case of 12 Prosecco typically costs about 10% less than twelve single bottles.

Sources

• binnys.com (via search snippets): La Bella, Fossetta, Freixenet, Bariano, La Marca Rosé, Brilla Rosé, Riondo, Syltbar, Mionetto Valdobbiadene, Nino Franco Rustico, Ninety Plus Cellars Rosé, Binny's FAQ, Explore Prosecco DOCG
• express.binnys.com: La Marca, Brilla!, Mionetto DOCG, Santa Margherita
• Wine Industry Advisor, February 2026: DoorDash and Binny's
• Shanken News Daily, 2016: Binny's and Instacart
• Wikipedia: Binny's Beverage Depot
• WGN Radio, 2017: Binny's sparkling picks

Last checked: October 2026

Prosecco Reviews is not affiliated with Binny's. Prices and stock vary by store and state.

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