Prosecco at Target

A tidy, well-priced Prosecco shelf, heavy on La Marca, with Target's own Collection label tucked in beside it.

Target sells Prosecco the way it sells everything else: neatly, in several sizes, with a sale tag on something. A search for Prosecco on target.com turned up about 309 results in October 2026, and the 750ml bottles cluster between about $12 and $15. La Marca turns up in five formats, from a single-serve mini to a magnum, and Target's own Collection label offers a Prosecco and a Rosé. It's not a shelf for the obscure grower from a single hillside, but if you need a good bottle on the way to a dinner party, it's hard to beat.

At a glance

The Prosecco shelf

Prices seen on target.com on 22 October 2026, for one store. Yours may differ.

The Luminore's Superiore DOCG status comes from La Marca's own description of the wine, not from Target's listing.

Our picks

Judgements from appellation, style and price. We haven't tasted these bottles for this page.

Best under $15: Ruffino Prosecco DOC, $11.99. A labelled DOC at the low end of the shelf, and not dependent on a sale to get there.

Best DOCG: La Marca Luminore, $24.99. The only Superiore DOCG we found at Target. It's the bottle to bring when the host has opinions about wine.

Best Rosé: Josh Cellars Prosecco DOC Rosé, $11.99 on sale. It's the only Rosé whose listing says DOC, and at the sale price it undercuts the rest of the pink shelf.

Best for a party: La Marca Prosecco 1.5L, $34.99. A magnum pours about ten glasses and makes an entrance. For a crowd that prefers its own glass, the 3-pack of 187ml minis is $17.99.

If you see it, buy it: Mionetto Prosecco Brut, $12.99. One of the few bottles here that says Brut on the label, so you know you're getting the drier style. The 2-pack of minis at $9.99 is a sensible picnic.

Exclusives and private labels

The Collection is Target's own wine label, launched in 2019 as $9.99 wines grown with Delicato. That launch covered still wines; the Prosecco and Prosecco Rosé, now $13.99 each, came later. A Shipt listing describes the Prosecco as from the Veneto and made by the Charmat (tank) method. We couldn't confirm who makes it or whether it's sold only at Target.

Bravino was Target's earlier Prosecco, launched at $9.99 and covered in the press in 2017. It didn't appear in Target's results when we checked in October 2026, so it may be gone.

Buying tips

• Demi Sec is the sweet one. The La Marca Demi Sec carries a good deal more sugar than a Brut, which makes it a friend to fruit tarts and spicy food.
• Sales rotate. La Marca and Josh were both $3 off when we looked. If your usual bottle is full price, check the one next to it.
• Minis are an honest format. A 187ml bottle is a generous glass and a half, opened fresh. Good for one, good for a gift bag.
• Pickup is the easy way. Drive Up is free, and you'll need your ID ready at the car.

Quick answers

Does Target sell Prosecco? Yes, in stores where state law allows. Target.com showed about 309 Prosecco results in October 2026.

What is the best Prosecco at Target? For a DOCG, La Marca Luminore at $24.99. For value, Ruffino DOC at $11.99.

Does Target still sell Bravino Prosecco? It didn't show up on target.com in October 2026. The Collection Prosecco is the Target-owned Prosecco we found.

Can you get Prosecco delivered from Target? In some states, through Shipt same-day delivery, with ID checked at the door.

Sources

• target.com search results: prosecco, bravino prosecco
• Grocery Dive, 2021: Target expands alcohol pickup and delivery
• ABC News, 2021: Target alcohol pickup and delivery
• Hip2Save: saving on wine at Target
• Grocery Dive, 2019: The Collection
• PureWow: Bravino Prosecco
• Shipt: The Collection Prosecco Rosé
• BevMo: La Marca Luminore description

Last checked: October 2026

Prosecco Reviews is not affiliated with Target. Prices and stock vary by store and state.

The Prosecco Desk: the Proseccotists behind Bella Principessa Prosecco.